Founded in Luxembourg in January 2005, Frups was born out of a simple conviction: animal well-being starts with a healthy, transparent and sometimes even enjoyable diet! 🐶🐱🐴🐹🐦
For almost twenty years, we have been carefully selecting premium food, reliable supplements, and durable accessories for dogs, cats, horses, rodents, and birds. All with the aim of providing your animal companions with optimal support in their everyday lives and giving them a little treat now and then with surprising delicacies. What began as a small initiative focused on nutritional advice is now an established Luxembourg reference for animal welfare known for its expertise, customer focus, and ability to speak “dog,” “cat,” and even a little “parrot.” 🐾
Premium service with a personal touch
At Frups, our greatest strength lies in our team. Every team member is an expert in animal nutrition and can tell whether your dog is going through a slump or your horse is dreaming of new hay.
Our mission when you come to us:
- Guiding you to truly suitable decisions (no more random food choices 🥴)
- Explaining the benefits of each product clearly and understandably (without confusing jargon)
- Offering you personal support—always based on sound expertise
At Frups, you don't talk to salespeople, but to passionate professionals who are dedicated to the health and well-being of animals.
Our mission
We are committed to doing the following every day:
- To provide nutritionally high-quality products, specifically selected for the health of animals
- To support pet owners with individual advice, right to their doorstep
- To make our customers' everyday lives easier with a high-quality, flexible, and multilingual service
- To raise awareness of the quality of pet food and its influence on the well-being of animals
At Frups, we don't just deliver packages, we deliver well-being.
What makes us unique?
A carefully curated selection
We select only the best brands on the market known for their reliability, transparency, and strict adherence to the nutritional needs of animals. BARF nutrition, natural snacks, high-quality supplements: we have everything you need to satisfy your beloved pet, even the discerning gourmet cat who looks skeptically at her dry food! 😸
